Tuesday, December 16, 2008

IQ Packaging

As apart of a school project I created a series of software packages for the company IQ: Brainy Toys for Brainy Kids. My target audience was boys anywhere from 10-14, and age group that often has conflicting interests especially with educational software. My aim was to design the packages with an older audience in mind because I believe kids want to be into what older kids are into. The three packages deal with geography, robotics and space travel. What kid doesn't like those things?